Our story

WALLY and WHIZ is based on a dream to make one winegum for the whole world. One world, one winegum. Winegums from WALLY and WHIZ can be eaten by everyone, regardless of religion or cultural preferences. We wish to set a higher bar for how great a winegum can taste. Our winegums are vegan, free from artificial colours or flavours, and are lactose free, glutenfree and free from gelatine. 

We get our inspiration from all over the world, but with a heritage in the scandinavian culture for using clean, fresh and natural ingredients. We want to challenge the conventional tastes and are not afraid to present unconventional tastes such as turmeric, anisisop, rosehips, pine shoots etc.

The dream about an honest winegum

Our winegum adventure started back in 2014 with Kristian Them Hansens love for winegums. With a bag of winegums in his hand, it appeared to him that he could not taste what sort of fruit the winegums tasted like. This sparked his curiosity on whether it would be possible to make a winegum with the actual taste of fruits, based on the best possible ingredients, and furthermore without all the nasty elements normally found in a winegum. 

From there, the experimentation started in the small apartment in Østerbro, Copenhagen, with a bottle of blackcurrant juice, a bag of vegan starch and a bit of citrus. Months and months of testing and experimentation finally resulted in a product that satisfied his needs. This is where the name “Whiz” comes from. 

The little apartment quickly got filled up with all kinds of ingredients to develop different flavour combinations, and this is where the dream of creating an honest and true winegums started to take shape. In the fall of 2015 WALLY and WHIZ was finally ready to launch its first products to the public, and since then has not looked back. 

WALLY and WHIZ Nordic Winegums are today to be found in more than 30 countries around the world, raising the bar for how great a winegum can be.